Husum, May 29, 2019 – The new shopping center in Husum will officially be called THEO, as announced on Monday. The winner of the naming contest, who was the first to suggest “THEO,” unveiled the new name on the shopping center’s facade in Husum’s historic city center. As a prize, she received a €500 shopping voucher, while three other participants who also proposed “THEO” will each receive a €50 voucher and will be notified soon.
The naming contest attracted over 1,600 entries from the region, totaling around 3,000 name suggestions. The final decision was made by a jury consisting of the project developers and Prelios Immobilien Management. The construction and interior finishing of THEO are progressing as planned, with the grand opening scheduled for September 2019.
Why “THEO”?
Peter Cohrs, initiator of the shopping center, explained:
“The shopping center in Husum is now officially called THEO. After extensive discussions, the jury selected this unique and surprising name because it fits perfectly with Husum. THEO is short, striking, fresh, and timeless, while also paying homage to Theodor Storm, Husum’s most famous poet.”
He continued:
“We never expected such an overwhelming response, with entire families submitting different suggestions! The high level of participation shows that many people in the region are invested in this project and are excited to see how Husum continues to develop.”
THEO – A New Shopping Destination for Husum
- 12,000 square meters of total retail space
- 650 parking spaces in the attached parking garage, which will become Husum’s central inner-city parking facility
- A diverse mix of national and international retailers, including:
- Supermarkets & Convenience: EDEKA, dm, Reformhaus Engelhardt
- Fashion & Accessories: H&M, New Yorker, Esprit, Vero Moda, Only, Ecco, Bijou Brigitte
- Beauty & Services: Parfümerie Schuback, Beauty & More, Friseur Babel, Vodafone, Optik Hallmann
- Parking & Facilities: Parkgemeinschaft Husum
Exciting Gastronomic Offerings
THEO will feature a variety of culinary options, including:
- TANDO
- Street Kitchen
- Orient Fresh
- Eiscafé Giovanni L.
- Waffelgut
- von Allwörden
A Key Shopping & Tourism Hub
With a centrality rating of 222 and over three million annual day tourists, Husum is a thriving shopping destination on Germany’s North Sea coast.
Prelios Immobilien Management is responsible for developing, leasing, and managing THEO, ensuring that Husum’s newest retail center will offer a vibrant and attractive shopping experience for both locals and visitors.
